Macbeth Leitmotif Essay - 1359 Words

Did Anyone Call For a Tailor? William Shakespeare’s tragic play, Macbeth, follows the effects that power possesses on one’s actions and shows that clothing can’t mask one’s true self. Macbeth begins the play as a noble and loyal servant of King Duncan. He is highly regarded and has won honor through his valiant actions in battle. However, when he is bestowed with a promise of supreme power he begins his rapid descent into corruption. In Macbeth, Shakespeare uses clothing imagery to show Macbeth’s moral slide from noble to tyrant. As the play begins, Shakespeare uses clothing imagery to complement Macbeth and show the hope that others have for him. After the witches’ prophecy is cast onto Macbeth and Banquo, Banquo†¦show more content†¦Macbeth uses clothing to show his unease, how he must seek cover by any means, even the slight cover of clothes. He thinks that he will be able to forget his deeds by covering himself with the most extravagant clothing, the royal robes. However, upon receiving the crown and the robes, Macbeth is never able to relax. He is revealed to be constantly worrying about the prophecy and how Banquo’s children will inherit his throne when he says, â€Å"Upon my head they placed a fruitless crown† (III.i. 61). He has become a nervous and paranoid king, unfit to rule his country. Macbeth believes that he has the ability to change his fate and, because of this, is led to thinking that that he must kill off all those who oppose him to keep his kingship. In this line the clothing imagery is used to portray Macbeth’s uneasiness and fear towards the rest of the prophecy bestowed upon him and Banquo by the witches. Because of his paranoia Macbeth sets out on a murderous rampage, killing many people who oppose him. The prophecy that once gave him hope has now become the object that he must flee. Macbeth kills Macduff’s whole family and, upon hearing the news, Malcolm tells Macduff to, â€Å"Ne’er pull your hat upon your brows; / Give sorrow words† (IV. iii.208-209). Malcolm tells Macduff to express his feelings, not to hide himself in his clothing. This marks a

Monitoring Safety Procedures And Regulations - 1106 Words

1. Establish and Maintain a Safe Healthy, Learning environment. I will keep children safe by monitoring safety procedures and regulations, that are designed to protect the safety, health, education and welfare of children in the program. To ensure that children are safe, I need to develop a set of safety rules for students. effective reminders of safety rules are: posters, highlighted signs. I need to be a role model for following safety rules. I will supervise children all the time during indoor and outdoor activities to ensure that they follow the safety rules. Safety need common sense and preparation: * Keep an updated classroom, playground, and building safety check list. Safety check lists should be used daily,†¦show more content†¦I will plan activities that provide opportunities to promote and develop verbal and nonverbal communication, curiosity, exploration, solving problems and physical skills. These activities should be easy to adapt for children with physical and learning disabilities. Children learn better though physical interaction with their environment and their senses. I will provide activities with gross and fine motor development skills such as games, and sports, these activities teach children skills like taking turns and coordination, following rules, and developing a good judgment and strategies for success. I will plan activities to encourage curiosity, exploration and problem solving such as sensory bin, and treasure hunt. Other activities I would use to stimulate language and communication will be playing sounds, rhythms with a theater and puppets. Hand-on activities such as crafts, artwork, and tasting food would also be good stimulating ideas. Letting parents know by letter,and email the planned activities is important in case of allergies, severe medical conditions, need of appropriate clothes, or equipment. 3. Support Social and Emotional Development and Provide Positive Guidance Provide a nurturing and affectionate, safe, environment. I will develop consistent, respectful and

Foundation Course of Managment

Question: Discuss about the Foundation Course of Managment ? Answer : Introduction The government primarily owns the Singapore airline and partly by Temasek Holdings with 56% voting power. The government has less involvement in the management of the company but takes part in crisis management. The headquarters, Airline House, of the enterprise is located in Changi Airport. The branding is done through the flight crew Singapore Girls which has largely been successful. Unlike other airlines, the company does not emphasize on quality of aircraft or the services it provides rather the use of flight crew has become the primary branding element the company uses. The Singapore girls have featured in almost the entire airlines advertisements or promotions. Although this has been successful, controversies surrounding the utilization of all female flight crew is thought to portray women as being subservient to males. The companys Logo has a bird inspired by Silver Kris derived from Southeast Asian Folklore and superstitions. This is the central element is company branding and some changes made to the logo has enlarged the some of the features such as the bird and the stripes(Johnson Whittington 2007). The airline's destinations are on five continents with 62 destinations which are connected to Singapore. Its presence is strong in Southeast Asia which connects in with international destinations around the globe. Regulations in Singapore airlines are more flexible creating stage fro formation of agreements between Singapore Airlines and other countries such as Thailand and UAE. The company currently has an operational fleet of four aircraft types; Boeing 777, Airbus A350, A380, AND A330. The in-flight services have four categories which include the first class, business class, premium class and the suites. The introduction of Boeing and Airbus has increased the rates of flights across international destinations. The airline is popular across the Asian market and has been operational since 1972. Apart from the achievements the company has experienced it has faced some unpredictable events that have shaken the airline industry. The 2008 financial crisis across the Asian market affected the Singapore revenue. Consequently, the company introduced a self-evaluating to increase competitive advantage in maintaining its market position. PESTEL analysis The PESTEL analysis is used to determine the external factors affecting the company. Analysis of the factors ensures that the corporation strategies are in line with the objectives and sustainability goals set. For Singapore airlines to cope with the changing environment requires analysis of the external factors that affect the company. These reviews enable the company to strategize on how long term goals could be achieved. Political-Legal factors For growth of the company in both local and international stage, it needs to understand the political environment within Singapore and other destination countries across the world. To successfully expand its reach to a global market require in-depth decision-making process and strategies. Within Singapore, the Singapore Airlines provide full support to the company as it has shareholdings in the enterprises explained by JohnsonWhittington (2007). Taxation on the airlines in Singapore is more favorable compared to other countries where taxation is over 30% in their respective countries such as the Japan Airlines pay 30% tax in Japan while Singapore Airlines pay 20% tax in Singapore. Aviation regulations within the airline industry standardize the services and aircraft used therefore the Singapore Airlines should take this control into considerations as they expand to different markets across the globe. The airline has faced challenges in approval to operate in the various countries for example; in 2005 it took the air time to be approved to work in Australia Operations in airspace have restrictions as countries across the globe have rules concerning the use of their airspaces. For the company to use air, it requires it to sign agreements with individual countries. Some of the air regulations include landing and flying over and are mostly agreed on by the different countries. Most of these policies are loosening which is a positive impact on the company as it can explore options on different routes it takes to the various destinations(Aviation Week 2009). Economic factors The economic factors directly affect the industry as they depend on them for operations. These factors include the price of fuel, interest rates, taxes, inflation and economic development (Singapore Airlines 2011). Economic growth in Singapore has had a positive impact on the Singapore Airlines by increasing investments resulting in the increase in customer base The financial crisis and the recession in Asian market reduced the number of clients using the Singapore Airlines. Such economic factors affect the ability of the company to project the market demand and future costs of air travel (Aviation Week 2009). It is the fuel prices keep fluctuating which directly impacts air travel expenses increasing flight costs reduces the competitive advantage of the company. Although the company has faced these setbacks, it has expanded its market in the Asian region as countries in this region have continued to open their markets to international airlines. Social factors Air travel has impacted by a change in lifestyles and social status of individuals. The air provides a range of flight options and services they prefer such as food options. The company aims at providing excellent services to its customers for example food serve from different cultures to cater for customer preferences. The company is expected to maintain its image by using the Singapore Girls as it operates across the globe. Some of the other concerns of customers before they choose the company for air travel to include fear terrorism activities, and the possibility of air accidents. The 2002 Taipei air crash which claimed 82 lives and left others wounded negatively impacted the company. Accidence has a major impact on the attitudes of the potential airline users which requires the company to strategize on how to retain their markets after such accidents. Flu epidemics have affected international travels such as the 2009 flu outbreak reduced companys stock by 4%. The company provides a safe working environment in which its employees get full benefits from the industry. The treatment that the employees receive is according to the social customs in which their opinions are taken into consideration. The airline strives to incorporate the social norms and values of its stakeholders. Technological factors Technological advancements have positively impacted Singapore Airlines and the whole industry. Technologies in air industry should be secured and standardized to protect the databases from unauthorized parties. Airline industry requires companies to adapt fast to changing technologies, or they risk losing their competition advantage. The company has incorporated various technologies such as the micro power system that ensures that clients continue working while onboard as they could charge their gadgets(Scott2008). The first and economic classes have more improved facilities compared to other airlines as the seats are technologically advanced; this enables the company to customer loyalty. The company was ranked top by traveltruth.com in 2008 for its improved services including online purchase of tickets. Environmental factors Environmental issues have increased over the past decade due to change in the climate and companies are being urged to take up responsibility for the environment. The airline industry is known for contributing to environmental pollution through air noise pollution and global warming (Aviation Week 2009). Singapore Airlines have mitigated these challenges by following the air pollution regulation and providing customers with a long lasting experience. Despite the Asian financial crisis, the airline continues to expand by purchasing new aircraft which are cleaner and environmentally friendly as noted by Ray (2008). These aircraft have reduced emissions by using efficient fuel, for example, the A380 was obtained to reduce carbon emission. The airline has prioritized customer satisfaction to enable win over new customers to check out their services and is committed to protecting the environment. Porters five forces analysis The airline industry is most intense and competitive industry; several airline companies are competing for global markets. The Porters forces analysis uses five forces to determine the competitive nature of business. The factors identified by Porter determine success rates of the company in the market. These effects include; Threat of new entrants This element refers to the ability of the company compete favorably in the market. Singapore airline dominates the Singapore market as it has been operational for decades. The airline faces the least competition from new entrants as government control dominates the passenger airline industry. The lack of new airline entries to the industry has increased congestion in international and regional hubs. Some international brands that have entered Singapore market include Air Asia and Jet Star but their operations are short term and have a global presence. Intensity of rivalry From porters theory, competition exists in different concentrations that can be termed as low or high hence the business is expected to continually study the market to ensure that customer demands are met. The intensity of competition within the airline industry is high within routes that are commonly used by passengers, for example, the London-New York-Paris route has a high number of clients who ply through these routes. Cook et al. (2012) noted that on such routes where competition is intense, punctuality by observing as it is the major factor contributing to what clients checks before using an airline. The airline is known for its excellent performance in the Kangaroo Route tat connected Southeast Asia, New Zealand and Australia as the route has few airlines operating in it. Threat of substitute services This aspect gives the extent to which airline services by replacing it other services that provide the same services. The short-term impact of these threats is minimal as air services have a unique nature as noted by Morrison (2013). Globalization has increased investment in alternative transportation facilities such as the speed rail connections between routes served by the Singapore airline. There is a possibility of speed trains taking over transportation in the future between Europe and Asia. The advancement in communication technology has reduced business travels as people could communicate real time using these technologies. Bargaining power of customers This aspect requires the airline to understand the client demands for it to survive in the industry. This issue is moderate, and the carrier is expected to project this element to ensure that it maintains and continues to develop its operations(Yun2009). Some of the factors that contribute to this aspect of airline competitiveness include travel costs, waiting for time, and attitudes towards the safety of the air. The Internet has changed how customers select airlines to use as they multiple airlines have websites and customers can compare them and make switching decisions any time before booking a flight. Bargaining power of the suppliers This aspect refers to the ability of the company to negotiate for the purchase of equipment and other supplies. In the airline industry suppliers have a high bargaining power as they determine prices of the equipment and materials. The suppliers have a monopoly over the market as there are few aircraft manufacturers (Singapore Airlines2011). The Boeing and Airbus are major suppliers of fleets while the engines are supplied by few companies that include General Electric and Rolls Royce. Business professional development For the airline to maintain and grow its market share, it has to stay committed to providing quality services. This involves analyzing and understanding market trends and being able to identify customer needs. The company should carry out research on the target market at which will provide a constant supply of information on how the company could improve its production. For the airline to maintain is brand and position in the market it has to put customer considerations in the service provision. Provision of high-quality services The airline is famous in Singapore because of its excellent services it gives to its clients. The company has to strategize on how to maintain this aspect to maintain and grow its market share Customer value Singapore airline provides high-quality products and has received positive reviews from both local and international clients. The company has existed for decades as it has continuously provided value to the lives its customers (Scott2008). Business flexibility Singapore Airlines Company should ensure that it pays attention to customer needs rather than what they think is right. This creates customer satisfaction and in turn increases sales. The company needs to strategize on how they could incorporate views and opinions of customers on the business model. In a case of mistakes, the company should not be quick to put the blame on customers rather should establish a consensus on problem-solving. Conclusion This paper is an analysis of the environment in which the company operates how best it could utilize them. From the analysis, the company is in a favorable environment to fully function and expand its activities globally. Singapore Airlines has a good grip on the local market which forms a good base for expansion to a global market. Globalization, on the other hand, is a factor that the company needs to exploit as it provides a wider market for its operations. The Airline is expected to grow in the coming few years with more presence in the global market. References ACCC, (2008), ACCC institutes proceeding against Singapore Airlines Cargo Pte Ltd for alleged price-fixing. ACCC news release. Available at https://www.accc.gov.au/content/index.phtml/itemId/854765? Airbus, (2007), Airbus delivers the first A380 to Singapore Airlines: a new chapter in aviation history. Airbus statement. Available at https://www.airbus.com/en/presscentre/pressreleases/pressreleases_items/ Andwick, JL (2015), Singapore Airlines, Ltd. SWOT Analysis. Business Source Complete. Datamonitor Plc. Available at https://search.ebscohost.com/direct.asp?db=bthjid=%2215DX%22scope=sitesite=bsi. Aviation Week, (2009), Aviation Week Top Performing Company - 2008 Airline Rankings. Aviation Week. Available at https://www.aviationweek.com/media/pdf/tpc_2008/tpc_airlines_2008.pdf Daisy, M (2009), Watchdog serves another airline in the global price-fixing cartel. E-Travel Blackboard. Eyefortransport, (2009), Court dismisses SIA's appeal challenging ACCC investigation. Eyefortransport. Available at https://www.eyefortransport.com/content/court-dismisses-sia%E2%80%99s-appeal-challenging-accc-investigation Johnson, G Whittington, R (2007), Exploring Corporate Strategy. Prentice Hall Miller, FP Vandome, AF Mcbrewster, J (2009), Singapore Airlines. [Place of publication not identified], Alphascript Pub. Morrison, M (2013), PESTLE Analysis. Chartered Institute of Personnel and Development (CIPD available at https://www.cipd.co.uk/subjects/corpstrtgy/general/ pestle-analysis.htm Morrison, M (2013), SWOT Analysis. Chartered Institute of Personnel and Development (CIPD). Available at https://www.cipd.co.uk/subjects/corpstrtgy/general/swot-analysis Scott, B (2008), Singapore Airlines' Winning Strategy. Harvard Business Publishing Simon, S (2008), Travellers the winner in airline price war. ABC News. Available at https://www.abc.net.au/news/stories/2009/07/03/2616404. Singapore Airlines, (2013). Report - Singapore Airlines. Singapore Airlines,(2011), Singapore Airlines. Singapore Airlines. St. James Press, (2014), International Directory of Company Histories, Vol. 27 - Singapore Airline Ltd. ISBN 13: 978 1 558 623866. Roll, M (2015),Singapore Airlines - An Excellent Asian Brand. Venture Republic. Ray, M (2008), Price plunge 25 percent in airline price war. Worldnews. Yun, J (2009), MOM to mediate SIA, Alpa-S dispute. Procurement Asia.Available at https://www.procurement-online.com/news/

Hypochondriasis Essay Example For Students

Hypochondriasis Essay Hypochondriasis is a mental illness wherein an individual is preoccupied with the fear of having or the idea of having a serious disease. It involves the misunderstanding of bodily symptoms. The sensations of most hypochondriacs are intense and disturbing, leading to incorrectly connecting the symptoms to a serious disease. It said that hypochondria is caused by a patients excessive worrying with having or developing a disease. Often these patients seek medical attention, but a doctors reassurance does not help the situation. Hypochondriacs will still think they are sick no matter what the do. Generally, patients who suffer from hypochondriasis also suffer from anxiety. There are many effective treatments for hypochondriacs such as drugs, support groups and therapy. This paper will discuss the diagnosis, cause and effect of the hypochondriasis. Hypochondria is an unsupported belief or anxiety over having a serious disease that is based on personal interpretations of bodily symptoms. The patient usually misinterprets bodily sensations. Anxiety and persistent reports of symptoms involving any body part is a good indicator the patient might suffer from a somatization disease or hypochondriasis. A patients symptoms might change from each visit, but the persons belief that a serious condition exists does not. The patients symptom complaints may shift from being very specific to very vague. Sometimes they might think that they have a form of cancer and other times that might just have a stomachache. Hypochondriacs have an extensive medical history. They often seek medical assistance, but a Doctors reassurance has no merit for the patient. A patient, who is preoccupied with bodily sensations for less than six months, are classified as having a somatic disorder. If the complaints persist, the patient is then labeled as a hypochondr iac. There are many causes for a patient to be a hypochondriac. When a hypochondria learns of a new disease and its symptoms, he/she excessively worries that they have or developing the disease. Attention can intensify a bodily sensation. By watching medical shows, a person can connect bodily sensations felt with a disease described on the show. The misinterpretation of the bodily sensations is what causes a patient to be a hypochondriac. Hypochondriasis might also be caused by anger deep within a person. Rather than letting their anger out towards people, a person turns their anger into physical symptoms. The life of a hypochondriac is usually unhappy and depressive. A hypochondriac will fell hopeless and have a lack of interest in life. Lastly, hypochondria can be triggered by a previous illness experienced or by a relatives sickness. Someone who was treated with cancer might be more preoccupied with bodily sensations and will connect them to a disease. Hypochondriacs have a fear. They fear that they will be struck with an illness. There are many causes why a person becomes a hypochondriac and most being psychological. Many treatments are being discovered to cure hypochondriacs. Since often hypochondriasis is associated with anxiety, a cognitive-behavioral model was created to show the development of the illness and show how to treat it. In this treatment, patients are taught how to identify and correct their misinterpretations of bodily sensations. Once the patient has identified the sensation felt, he or she must then construct a more realistic interpretation and modify their assumptions. Each patient was educated concerning the meaning of sensations. Another way to treat hypochondriasis is that of attention. Rather than the patient focus on bodily sensations, diverting their attention to pleasant memories or events may help them overcome the illness. A study conducted attempted to prove that distraction significantly reduced any levels of discomfort. The outcome of the study showed that distraction did not change a patients pain intensity. Although distraction was unsuccessful, a correlation between distraction and temperature was noticed. At temperatures of 46C or less, patients experienced lower levels of pain intensity. Any temperature above 46C, the patients showed higher levels of pain. Since many hypochondriacs are constantly fixed to pain perception, diverting their attention is almost impossible. Hypochondriasis can be treated using two other methods, psychodynamic and psychopharmacological. Psychodynamic treatment occurs when a patient wants to transform himself or herself. The psychodynamic perspective views hypochondriasis because of a childhood injury, whether it being an early trauma or negative parenting. In order to treat the traumatic patient, the psychodynamic method relies on verbal and non-verbal communication between the patient and therapist. From communication, a therapist tries to uncover hidden conflicts that lie within the patient. According to therapists, for the treatment to be effective, it is recommended that the patient be met with 1-3 times a week for five years. The other method is the psychopharmacological. Prozac is a drug that is also known as selective serotonin reuptake blockers. Prozac is often prescribed to depressed and OCD patients. Now the drug is being used to treat hypochondriacs, alcoholism, anxiety a study headed by Dr. Brian Fallon at Columbia University tested the effect of Prozac on hypochondrial patients. His study concluded that 70% of the patients who took daily doses of Prozac showed improvements after 12 weeks and some were completely free of the illness.

Linux Security Technologies free essay sample

In a world so largely dependent on computer systems, inadequate security measures could lead to anything from having a single person’s financial information compromised to an electronic 9/11 against some of our country’s most secure federal computer networks. In the modern computer based society we live in, security is essential to protecting everything from personal desktops all the way up to the most secure federal databases. And many corporate and government level computers are based on the Linux kernel. SELinux has 3 states it can be in if on a system: Enabled, Disabled, and Permissive. Enforcing means SELinux security policy is active, Disabled means SELinux security policy is not active, and Permissive is a diagnostic state commonly used for troubleshooting. To better understand what improvements Mandatory Access Control (MAC) can provide for security, one needs to know about the standard Linux security provision called Discretionary Access Control (DAC). DAC, though it is still a form of security, only provides minimal protection to a Linux file system. We will write a custom essay sample on Linux Security Technologies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With DAC, access to files merely requires needed permissions from the owner of the file to access (commonly referred to as file permissions), often requiring a password to open. A basic weakness of DAC is not being able to fundamentally differentiate between human users and computer programs. And with so many systems often having such large numbers of users, it only takes hackers accessing a single user’s account to have access to any and all of the files they have permissions for. If the compromised user account were to have super-user (root) access, the hacker could then gain access to an entire file system. This became the basis for coming up with a more secure way of protecting wrongful access into standard Linux based systems. SELinux utilizing MAC, on the other hand, was created to address this very weakness that DAC has as the standard Linux security. The way MAC helps improve overall security of SELinux is by providing what is called granular permissions for every subject (user, program, process) and object (file, device). In other words, through MAC, you only grant any subject the specific object or objects required to perform a specific function, and no more. Compared to DAC, security is more compartmentalized and has more layers of protection. Hence, SELinux provides a much more secure environment than the original Linux security features alone can. Another feature providing further security for a network is TCP Wrappers. TCP Wrappers work by controlling access through the utilization of IP addresses. In Linux, this is accomplished through 2 specific files that need to be created. The first file, hosts. deny, is a file listing names of hosts that are to be denied access to the network. The second file, hosts. allow is a file listing the names of hosts that are allowed access to the same network. The absence of theses 2 files, would allow the entire Internet access to network services, severely lowering the security of a host. This lowers a system being compromised through a sort of â€Å"gate guard with an access list† policy. If your name appears on the list, you gain access; if it’s not, you don’t. Creating an artificial root directory is yet another way to provide security for Linux systems, and is commonly referred to as a chroot jail. This prevents accessing or modifying, possibly maliciously, any file outside the directory hierarchy. The command required to create a chroot jail is /usr/sbin/chroot. Note, you must be working as root inside the Linux shell to do this. By creating a chroot jail, it prevents users from navigating up the hierarchy as high as possibly â€Å"/† (root). Even if the user did not have permissions required to edit higher directories, they may still be able to see files they don’t have any reason to have any access to. Chroot can be useful for providing basic preventative security by making it more difficult to exploit information on a server. But, by limiting user access in this way, if a user account were ever hacked, it still provides yet another layer of security by limiting the amount of access each user account has to begin with. It is important to understand that you must run a program in chroot jail as a user other than root (/). This is because root can break out of jail, making the chroot jail not provide the security it is intended to against unwanted access. Setting up iptables is another form of network security in Linux. They allow for setting up a firewall on the network. Iptables allow for network packet filtering rules. The use of iptables function allows rules to be set up that can reject inbound packets opening new connections and accept inbound packets that are responses to locally initiated connections. This basic feature therefore acts as a firewall to the system, preventing unwanted outside attempts to hack into a host network. In conclusion, with the technological direction of our future apparent, security technologies will be a continuing issue that will never stop making further advances. After all, the financial, physical, and ideological future of our country, and people as a whole, cannot afford to do otherwise. As our children, and children’s children, begin to take the reins of this electronically motivated world, computer security technologies will continue to be an important issue as long as we continue as a society. References: * http://www. omnisecu. om/gnu-linux/redhat-certified-engineer-rhce/what-is-security-enhanced-linux-selinux. htm * http://fedoraproject. org/wiki/SELinux_FAQ * http://www. nsa. gov/research/_files/selinux/papers/x/img3. shtml * http://docs. redhat. com/docs/en-US/Red_Hat_Enterprise_Linux/4/html/SELinux_Guide/selg-preface-0011. html * http://docs. fedoraproject. org/en-US/Fedora/13/html/SELinux_FAQ/ * http://www. bu. edu/tech/security/firewalls/host/tcpwrappers_macos x/ * http://www. serverschool. com/dedicated-servers/what-is-a-chroot-jail/ * http://en. wikipedia. org/wiki/Chroot

Free Essays on Movado

Marketing Research – Mavado Group, Inc Movado Group, Inc. is a publicly-owned, international company traded on the New York Stock Exchange under MOV. The Paramus, New Jersey-based company designs, makes and distribures watches. Movado family of brands collectively competes in the watch industry’s moderate through luxury price categories. The company’s trade customers include department stores, jewelry store chains and independent jewlers, many of which sell more than one of Movado Group’s brands. In addition, the firm’s retail division includes five prestige boutiques and 24 outlet stores in the United States. Each of the company’s core watch brands: Concord, Movado and ESQ remain strong with each brand’s styling and advertising targeted at diverse consumer and price segments. Concord has received strong acceptance in the luxury market, offering a good value. The Movado line, which includes widely recognized Museum Watch Dial, continues to appeal to sophisticated customers; while the modeerately priced ESQ watch attracts younger consumers with an active lifestyle. Movado has a strong history of success in launching new brands. The launch of the Coach brand has been described as the most exciting watch brand launch ever, with first year sales exceeding $16 million. The company’s ESQ line has remained strong since it was introduced in 1992 and the introduction of the Movado Vizio line was considered highly successful. The company has recently signed an exclusive license with the Tommy Hilfiger Corportation, to develop and distribute a watch brand. Movado launched its Movado Boutique concept in 1998, with each store carrying exclusively-designed custom jewelry, tabletop accessories, home decorative objects, as well as watches. Movado also signed a license agreement with Linden Clocks, a leading maker, to develop, produce and distribute a line of Movado clocks, and a separate agreement with Lantis Eyew... Free Essays on Movado Free Essays on Movado Marketing Research – Mavado Group, Inc Movado Group, Inc. is a publicly-owned, international company traded on the New York Stock Exchange under MOV. The Paramus, New Jersey-based company designs, makes and distribures watches. Movado family of brands collectively competes in the watch industry’s moderate through luxury price categories. The company’s trade customers include department stores, jewelry store chains and independent jewlers, many of which sell more than one of Movado Group’s brands. In addition, the firm’s retail division includes five prestige boutiques and 24 outlet stores in the United States. Each of the company’s core watch brands: Concord, Movado and ESQ remain strong with each brand’s styling and advertising targeted at diverse consumer and price segments. Concord has received strong acceptance in the luxury market, offering a good value. The Movado line, which includes widely recognized Museum Watch Dial, continues to appeal to sophisticated customers; while the modeerately priced ESQ watch attracts younger consumers with an active lifestyle. Movado has a strong history of success in launching new brands. The launch of the Coach brand has been described as the most exciting watch brand launch ever, with first year sales exceeding $16 million. The company’s ESQ line has remained strong since it was introduced in 1992 and the introduction of the Movado Vizio line was considered highly successful. The company has recently signed an exclusive license with the Tommy Hilfiger Corportation, to develop and distribute a watch brand. Movado launched its Movado Boutique concept in 1998, with each store carrying exclusively-designed custom jewelry, tabletop accessories, home decorative objects, as well as watches. Movado also signed a license agreement with Linden Clocks, a leading maker, to develop, produce and distribute a line of Movado clocks, and a separate agreement with Lantis Eyew...

Project Management. Zeropain Project case Essay

Project Management. Zeropain Project case - Essay Example Acquisitions offer one of the quickest ways for a company to grow and improve performance; they also represent the largest area of risk taking. The acquisition of Teutonia Pharma AG by Alpex was a case of a ‘horizontal’ (DePamphilis, 2002, p7) acquisition where both companies were in the same line of business with the intent of finding operational synergy and an effort to diversify into higher growth products and markets. The fact that Teutonia owned a licence from CPW for the European market made it an attractive preposition for Alpex. However, Alpex paid a premium on the basis of sales projections of a product which was not even tested by the original manufacturer. Roll (1986) argues that takeover gains are overestimated, if they exist at all. Any bids made over the market price represent an error and are made on the basis of an overbearing presumption by the bidders that their valuation is correct. The entire handling of Zeropain represents an attempt to justify the acquisition. The basic rules for the testing, positioning, promotion, and launch of a product were ignored by Alpex management – to disastrous consequences. New products are the ‘lifeblood of the research-intensive pharmaceutical industry’ (Taylor et al, 2002, p106-7). Given the huge cost of development, in this case the premium paid, and limitations placed on patent protection at the time of approval for marketing, the need to bring products to market quickly is very real